Use LinkedIn & Twitter to Build Credibility & Leads

Business-to-business brands are often left out of the social media conversation or ignore their efforts. However, there are great ways to grow your reputation online, How can you leverage employees to build your brand overall? This 90-minute lunch & learn session will provide tactics and strategies to get potential customers offline and into your pipeline.

• Tips to use social media for business
• Become a LinkedIn Power User: Grow your professional network
• Make the most of Twitter: Build professional relationships
• Tools & Apps to make the most of networking & Social media
• How to optimize your profiles online

Trainer: Julie Hancher

Julie Hancher is a local sustainability expert, writer, speaker and social media professional. Julie is Managing Principal of Green Philly Company, where she helps businesses communicate through digital marketing and social media strategies. As Editor-in-Chief & Co-Founder of Green Philly Blog, she shares the latest news and events on Philadelphia’s sustainability scene. In her spare time, she enjoys traveling, googling her CSA vegetables and hiking. She’s been quoted in Philadelphia Magazine, She Knows, CNN, Metro and MNN and has spoken at several conferences about social media, blogging and social media.

Host:

Green Philly Company provides social media consulting & training for socially conscious business. We create innovative, organic digital marketing campaigns that match your company’s ethics. Our digital marketing strategies help you reach your target audience by building brand awareness and driving conversions.

Co-Host: Delaware Valley Green Building Council (DVGBC)

Formed in 2001, The Delaware Valley Green Building Council is a chapter of the U.S. Green Building Council, the nation’s foremost coalition of leaders from across the building industry working to promote buildings that are environmentally responsible, profitable, and healthy places to live and work. DVGBC is the primary point of contact for users, agencies, and companies interested in sustainable communities and is a leader in fostering cooperation and collaboration among organizations dedicated to environmentally responsible practices in the building industry.